Which organization is focused on advancing trust in the marketplace?

The Better Business Bureau (BBB) is an organization that is specifically dedicated to advancing trust in the marketplace. It accomplishes this by establishing standards for ethical business behavior and encouraging businesses to adhere to those standards. The BBB also provides consumers with valuable information about businesses, such as customer reviews and trust ratings, which helps them make informed decisions. By focusing on resolving disputes and promoting transparency, the BBB plays a crucial role in building consumer confidence and encouraging fair market practices. Through this trust-building effort, the BBB helps foster a healthy business environment where consumers can feel secure in their purchases.