Management of a new full-service hotel in a historical part of town near a bird sanctuary should target which group?

Targeting transients, education, and corporate groups for a new full-service hotel in a historical area near a bird sanctuary is strategic due to several factors.

Transients often seek unique accommodations that offer a distinct experience, making a historical hotel an appealing option for travelers looking for a memorable stay. Additionally, being near a bird sanctuary allows the hotel to attract nature enthusiasts and tourists who enjoy outdoor activities, including birdwatching, which can boost occupancy rates.

The education sector can include various groups, such as students visiting for educational field trips or educators attending conferences. Proximity to historical sites can enhance learning experiences, creating opportunities for the hotel to host school trips or educational seminars.

Corporate travelers are consistently a significant market for full-service hotels. This group typically requires amenities that cater to business needs, including meeting spaces and dining options, and they often frequent hotels for conferences and business events. The combination of historical significance and access to nature makes the hotel an attractive option for companies looking to host retreats or training sessions in a unique setting.

In contrast, while targeting local residents, business travelers, or weekend vacationers can have merits, these groups may not fully capitalize on the unique characteristics and advantages presented by the hotel's location and offerings. Local residents may already have accommodations