What type of organization is the Better Business Bureau (BBB)?

The Better Business Bureau (BBB) is best categorized as a marketplace trust organization. Its primary mission is to foster trust between businesses and consumers. The BBB provides resources for consumers to help them make informed decisions about which businesses to trust with their purchases. It also offers a platform for businesses to demonstrate their commitment to ethical practices and customer service through accreditation.

By maintaining a record of customer complaints and business ratings, the BBB plays a crucial role in establishing a level of transparency in the marketplace. This helps consumers feel more confident when engaging with businesses that are BBB accredited, as they can expect a certain standard of service and ethical behavior.

The other choices don’t accurately reflect the primary function of the BBB. While it does advocate for consumers to some extent, it is not primarily a consumer advocacy group. It does not function as a charitable organization nor as a credit reporting agency, which focus on different aspects of consumer and business relationships.