Why is the concept of couture important in fashion design?

The concept of couture is essential in fashion design because it emphasizes personalized fashion. Couture refers to high-end, custom-fitted clothing made by skilled artisans for individual clients, where the garments are specifically tailored to fit the unique measurements and preferences of each customer. This bespoke nature of couture highlights not only the artistry involved in fashion design but also the importance of individuality and personal expression through clothing. Unlike mass-produced fashion, which often prioritizes profit margins and standard sizing, couture prioritizes craftsmanship and the unique needs of each wearer. This aspect of personalization is what makes couture a significant and revered segment within the fashion industry.